Is Tik Tok Dead?

The Tik Tok issue has many creators scrambling.

President Trump is about to extend the deadline for 90 days so they can figure it out.

The lesson here is as a creator you can not put your eggs all in one basket. You need to have multiple streams and having your own website is a great idea.

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The second thing on my mind today is selling on your website.

I have a client we will call “D”. He is complaining that no one is buying his products on his website.

There are a couple of problems here. The first is he is expecting traffic only to come from basic Facebook posts. This strategy is so 10 years ago. The algorithims control what we see on social media sites. Paid ads work much better and more effective.

The second problem is I looked at the website analytics and he is getting some traffic in spurts. People are just not buying. This means his offer is not compelling enough to get people to buy.

The worse part is he just expects purchases to fall from the sky. D does not want to invest in help or ads to help generate revenue.

Do not be this business owner. Make sure you have the right traffic sources and your offer is compelling. If I can help, please ask.

Have a great day and take care of your business.

Rob